Omnichannel

With the popularity of online shopping, it's critical for retail brands to have a strong online presence and make their products easily accessible. However, many consumers still prefer an in-store shopping experience. A dual approach capturing all retail channels allows brands to reach the widest possible audience of consumers. For retail brands, the concept of…

Physical and digital retail have largely remained separate, with purchases made either offline or online. But consumer behaviors are changing; we scan QR codes in physical stores to make payments or learn more about a certain product; we use mobile apps to redeem offline discounts on our frequent purchases. And now, brands are increasingly embracing…

In episode 419 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Greg Elder, chief retail officer at L.L.Bean, a leading multichannel merchant of quality outdoor gear and apparel. During the wide-ranging conversation, Elder provides an overview of L.L.Bean's recently announced 2023 omnichannel growth plans (0:50), the retailer's approach to wholesale partnerships (2:00), and its decision to…

In episode 418 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lyndsie Adams, former vice president of CRM and loyalty marketing, and James Nelson, director of marketing analytics at Life Time, a chain of athletic clubs in the United States and Canada. Listen in as Adams and Nelson discuss what omnichannel personalization looks like at…

In a crowded school supply marketplace where consumers shop in-store and online, brands are trying many approaches to stand out from the competition. The most successful brands recognize the potential of omnichannel experiences in maximizing back-to-school sales. By seamlessly integrating online and offline channels, these brands create a cohesive, personalized shopping journey that engages consumers…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Josh Goodelman, chief revenue and operating officer at KWI, a retail point-of-sale and unified commerce platform. Listen in as Goodelman discusses his current role and professional background (1:00), KWI's offerings for retail clients (2:00), and highlights from Total Retail's 2023 Retail Technology Report, recently produced in…

It’s true: American consumers love shopping online. But are they ready to abandon in-store shopping? Not anytime soon. Data from the popular traffic and navigation app Waze shows visits to retail locations are up significantly in 2023. What consumers really want is the best of both worlds. They want to blend digital and physical shopping…

A compelling and engaging omnichannel strategy is critical to garnering customer acquisition and loyalty — something most retailers and brands are well aware of by now. A consistent brand experience both in-store and online ensures strong digital and foot traffic, while promoting a brand reputation that’s reliable and consistent. There are plenty of examples of a…

The rise of e-commerce within the last two decades and — more recently — the COVID-19 pandemic has undeniably reshaped the retail landscape. However, contrary to the narrative of the death of brick-and-mortar stores, physical retail continues to play a significant role in the consumer market. The key to understanding this lies in the concept of…

Rather than make readers wait for the punchline, I want to lead with the fact that the 2023 back-to-school shopping experience will be omnichannel. According to data from Nielsen IQ, 41 percent of consumers are planning on an omnichannel shopping experience for back-to-school, while 35 percent will be buying in physical stores, and 25 percent…