Social Commerce

The shopping experience has always been a social activity. From the agoras of ancient Greece to the 1980s mega malls, people have rarely shopped alone. However, in recent times, the surge in e-commerce has altered the landscape, making the process of purchasing concert tickets, fashion, and travel less social. It can be cumbersome to reach…

Physical and digital retail have largely remained separate, with purchases made either offline or online. But consumer behaviors are changing; we scan QR codes in physical stores to make payments or learn more about a certain product; we use mobile apps to redeem offline discounts on our frequent purchases. And now, brands are increasingly embracing…

TikTok has officially brought e-commerce to the U.S. with the launch of its TikTok Shop. The social media company, which is in direct competition with Meta's social media channels Instagram and Facebook, announced the U.S. debut of TikTok Shop on Tuesday. The app now features shoppable videos and livestreams directly to For You feeds across…

Social commerce is often considered to be the process of selling products and services directly through social media. However, for brands that truly understand the meaning, it’s so much more. It can be the most powerful tool in your arsenal to build loyal customers, increase conversion, and reduce acquisition costs. But many big brands miss…

There’s a palpable shift unfolding in the world of social media as the lines between platforms and e-commerce increasingly blend and blur. It's a trend we've all been noticing — even if we haven’t realized it yet. Meta, for one, has made several attempts to tap into this realm by integrating shopping features into Instagram,…

Social commerce is an obvious marketing strategy for many brands; it’s where their consumers live, it’s where their competitors advertise, and when done right, it creates unparalleled engagement with consumers and an opportunity to drive commerce at any touchpoint. Still relatively new, it presents powerful potential for a growth trajectory. For companies all in on…

Originally used as a convenient way of connecting over the internet, social media has become an all-encompassing force that caters to endless interests, purposes and needs. For consumers, it’s creating a boundary-free world where shoppers can find and engage with brands regardless of their geographical location.  A recent survey conducted by Global-e explored the ways in which social media…

Are you connecting with your customers on the apps where they spend their time each day? Traditional marketing channels are in decline, and it's getting harder to gain the attention of customers in crowded newsfeeds and cluttered inboxes. Why not go to where your customers already are and interact with them on the messaging platforms…

Converting social media traffic can be frustrating for online retailers. Consumers are spending more time and attention than ever on social channels, but traffic doesn't pay the bills. Converting social followers into paying customers is where the challenge lies. Why are conversion rates from social lower, and what can you do to change this? We…

New research shows that only 29 percent of brand site social revenue is currently being tracked by typical analytics and reporting tools. This leaves 71 percent of revenue coming from social channels being incorrectly attributed to direct website visitors. The signs have been there for a while: Consumers are spending on average two-and-a-half hours each…