Paul Prior

Paul Prior

Paul Prior, COO at Undertone by Perion, is a seasoned executive with 25 years experience in technology and 20 years of digital ad tech and media experience, focused on building innovative, high growth organizations. Paul joined Undertone from Zedo, where as President, he built a forward thinking ad technology company, where he initiated early adoption of viewable-based ad formats, programmatic trading, RTB integrations, Header Bidding, including pioneering Header Bidding for video. Prior to that he led Global Partnerships for Acceleration, which was acquired by WPP. Key strategic deals included early stage partnerships with DoubleClick (Google), Omniture (Adobe), Exact Target (Salesforce) and Epsilon (Publicis). Before that he led ISP Sales for Cisco in his native South Africa.

September 28, 2023 What’s Next for Retail Media Networks and the Evolution of Consumer Engagement

The growth of retail media networks the past couple of years has been nothing short of remarkable. The unavoidable reality that third-party cookies are in decline, and the subsequent loss of targeting granularity, has ushered in the steep growth of first-party data as an alternative. Retail media is the best manifestation of this capability and…