Parents sending their kids back to school are in no mood for shopping shenanigans this year. Shoppers who might tolerate long lines, high prices, and crowded parking lots have no patience for retailers that advertise products they then don’t have in stock. That's why many retailers use modern inventory data management tools to help ensure…
Nicola Kinsella
Emma, one of the world's largest direct-to-consumer mattress brands, is expanding at a blistering pace. However, its legacy commerce platform was incapable of keeping up. As the company prepares for continued growth and expansion into new markets, it looks to commercetools as its new, best-of-breed commerce platform. Since the company's launch in Frankfurt, Germany in…
Buy online, pick up in store (BOPIS) orders have doubled over the past year as consumers looked to avoid in-person shopping. For instance, Target’s 2020 earnings report announced that order pickup grew more than 70 percent last year. What’s more, it revealed that multichannel customers spend, on average, nearly 4x more than store-only customers and…
