Reggie Brady Marketing Solutions

Subject Lines That Work
July 18, 2014

Standing out in the inbox isn't easy. A lot of promotional emails I receive have subject lines that aren't special. They simply promote a 10 percent or 20 percent off sale. We know that the main mission of a subject line is to spike interest. So, let's take a look at some subject lines that did resonate with me. 

50 Best Tips of 2013
December 1, 2013

Rounding up the year's best tips to help you optimize your business.

Taking Advantage of Events, Not Just the Big Holidays
September 16, 2013

Most marketers develop an editorial and promotional master calendar to help organize their upcoming email schedule. You want to have a cadence to your emails and provide recipients with varied products, services and offers. It's a good idea to plan out future communications for a three-month time span. This isn't as daunting as it may sound.

Preparing Your Email Marketing Strategy for the Holidays, Part 3
October 31, 2012

In the final installment of this three-part series (make sure to check out parts one and two), I examine why it makes sense to ramp up your frequency during the holidays, when to begin your holiday promotions and leave you with some offer strategies that work.

Preparing Your Email Marketing Strategy for the Holidays, Part 1
August 10, 2012

Now is the time to begin planning your email marketing strategy for the holidays. Anything you do now to improve your email performance will pay benefits for the rest of the year and position you for success during the holidays. Consider the following tips to help you get started: 

50 Best Tips of 2011
November 1, 2011

A compilation of this year’s best and brightest ideas in our annual 50 Best Tips issue.

Promotional Planning Ideas That Will Make Your Life Easier
June 7, 2011

How tightly do you plan the upcoming schedule for your email campaigns? Marketers who view email as an important sales and acquisition channel are likely to have a detailed plan for what their email content will include in the next 90 days. They also have a skeleton outline for email offers over the following 90 days. Yes, successful email marketers are actively planning the next six months of activity.

50 Best Tips of 2010
November 1, 2010

We're excited to offer you Retail Online Integration's 50 best tips of 2010. Our editorial staff reviewed every word published in our print publication, e-newsletter (The ROI Report) and website over the past year. From there, we've extracted the best money-making and cost-saving pointers. Enjoy.

6 Ways to Increase Engagement
October 1, 2010

While marketers are in business to sell products, a continued hard sell in email after email doesn't do much to engage readers. Innovative marketers try to find ways to keep their email recipients opening and clicking. They attempt to delight and amaze their readers, and connect with them. Consider occasionally including value-added content that creates an experience. There are many ways to accomplish this; here are six ideas to spur your thinking: