Jean-Paul Schmetz

Jean-Paul Schmetz

Jean-Paul Schmetz is the CEO of Ghostery, a digital privacy company giving users back control over their online experience.

Why Retailers Should Reassess Their Data Tracking Strategies Ahead of the Holidays

With online shopping maintaining its edge over the in-store experience post-pandemic, brands are already focusing on their e-commerce advertising strategies ahead of the holidays — from social media integration to maximizing their use of consumer data. According to a recent survey, a staggering 66 percent of e-commerce decision makers said they were prioritizing collecting first-party customer data in…