Mike Frazzini is the technology chief of staff at FTD, a leader in the floral industry for over a century operating one of the largest florist networks in the world. While attending Total Retail Tech last fall, Frazzini sat down with our editorial team to discuss his evolving role at FTD, why data is a priority for the retailer, and why he believes data solutions will have a significant positive impact across the retail industry as a whole. He addresses how FTD vets new technology providers, the technology driving the retailer's transformation into a leader in the gifting space, and how his team solves for the technology needs and wants of FTD's extensive network of thousands of local florists.

You can watch all panel and keynote session recordings from Total Retail Tech 2022 here.


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